Travolution awards for sales & marketing in online travel »

Quote: “_I opined that asking someone in IT to increase sales by 20% using ecommerce is like asking your accounts department to make money buying and selling foreign currencies. Both believe they can do it - but are not best suited to it.

i.e. new organisational structures should be formed that join IT and marketing together - or what is now known as ecommerce.

However I now believe I have got it wrong. Very wrong.

Your website should be owned by your customer support team - [only they can] understanding about what a customer wants and needs._”