OpenAds: How to burn $20m on a clown logo »

So, you have $20.5 million in funding from some of the biggest VCs on the planet. What do you do next? Roll out a great new product? Expand internationally? Hire a new fire-cracker CEO? No, you re-brand… for the sixth time. London-based OpenAds, the commercial open-source online ad server firm has changed its name yet again to OpenX. Apparently this is part of a “plan to move with our publishers beyond our core open source ad serving software” hence the “X” replacing “Ads”. So…