Dividing Time: Web 2.0 Analytics Demo »

The page view died as an audience measurement metric last July when Nielsen stopped measuring it. In a world where technologies like AJAX allow web publishers to push new information to pages without refreshing, the amount of time a user spends on a site — along with the total number of unique users — has replaced the page view as the most important audience measurement metric. But when so many different things can occur on a single page without a refresh, how can you accurately gauge…