Facebook's marketing bible -- the 100-word version [Online Advertising] »

From the looks of things, pornographers are the only people who have really figured out how to advertise on Facebook. No worries, Inside Facebook’s Justin Smith is on the case. He’s written The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook. But, as you can tell from the title, conciseness is not Smith’s strong point. Here are 100-word versions of its three sections.

I. Guerilla marketers

• Treat your profile as a place to…